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Rowing Statistics

Since our groundbreaking national survey of the United States rowing market in 2004, we have established ourselves as the preeminent leaders in rowing market statistics, identifying national trends and providing expertise to companies who want to enter or fortify their position in the rowing market, currently valued at close to USD$800 Million annually.

Our subject matter experts are leaders in market research, strategic planning, survey design and operations, and have consulted with and performed market research in emerging markets around the globe.

The 2008 survey followed on the successful 2004 survey and examined major trends in the marketplace including the estimated size of the U.S. rowing market, estimated marketplace value for individual buyers, segments of the rowing population, top influencers, marketing channels, top rated regattas, income, gender, coaching and much more.

2012-2013 National Survey

We are soliciting participation by vendors, organizations or individuals for this omnibus survey. Subscribers to the survey receive exclusive results. A minimum number of subscribers is required in order to run the survey. If you are interested, please contact us immediately.

Rowing Trends 2008-2012
  • What impacts will the crash of 2008 have on rowing?
  • What does the 2008-2012 rowing marketplace look like?
  • What will make my organization (club, program, company) stand out?
Download Rowing Trends Report.
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2008-2009 National Survey Report
  • The Estimated Size of the U.S. Rowing Market
  • Total Estimated Market Value for Individual Buyers
  • Segments of the Rowing Population
  • Influencers
  • Marketing Channels
  • Income
  • Cross tablulation results on the 6 main rowing segments
Download Entire Survey Report. (200 pages, includes raw data).
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Overview of Rowing Statistics in the United States  
 
2004
2008
Population
177,500 persons (+/- 9%)
220,000 persons (+/- 9%)
Segments
  • - 77% of the population are sweep rowers
  • - 65% of the population are scullers
  • - 40% are sweep rowers and scullers
  • - 10% are coxswains
  • - 25% are coaches
(Respondents could select more than one role.)
 Approximately 1/3rd of the market is sculling-focused, another 1/3rd is sweep-focused, and a final 1/3rd being more a niche market comprised of recreational, open water, adaptive and indoor rowers.
Age
Gender
  • - 43% of the rowing population are Masters rowers (ages 27+)
  • - 28% Collegiate (18-25)
  • - 17% are high school/junior (13-18)
  • - 55% Male
  • - 44% Female
  • - 75% of the rowing population are Masters rowers (ages 27+)
  • - 20% Collegiate (18-25)
  • - 5% are high school/junior (13-18)
  • - 55% Male
  • - 44% Female
Annual Income
  • - 21% of ALL rowers earn $100,000 or more annually
  • - Among Masters rowers, over half (53.2%) earn $75,000 annually and nearly 40% of all Masters earn $100,000 or more annually.
  • - 30% of ALL rowers earn $100,000 or more annually
  • - The average annual Masters income is $105,200 - this is 60% higher than the U.S. national average.
Club and Coach Statistics
  • - A rowing club in the U.S. has an average of 140 participants
  • - There are an estimated 4.87 coaches per club
  • - A estimated 6,460 presently active coaches in the U.S.
  • - A rowing club in the U.S. has an average of 159 participants
  • - There are an estimated 5.7 coaches per club
  • - An estimated 12,540 presently active coaches in the U.S. - a doubling of the number of coaches since 2004.
Market Value
The total value of the U.S. rowing market annually is $398 million.
The total value of the U.S. rowing market annually is $691 million - a staggering 33% increase since 2004.



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