Since our groundbreaking national survey of the United States rowing market in 2004, we have established ourselves as the preeminent leaders in rowing market statistics, identifying national trends and providing expertise to companies who want to enter or fortify their position in the rowing market, currently valued at close to USD$800 Million annually.
Our subject matter experts are leaders in market research, strategic planning, survey design and operations, and have consulted with and performed market research in emerging markets around the globe.
The 2008 survey followed on the successful 2004 survey and examined major trends in the marketplace including the estimated size of the U.S. rowing market, estimated marketplace value for individual buyers, segments of the rowing population, top influencers, marketing channels, top rated regattas, income, gender, coaching and much more.
- What impacts will the crash of 2008 have on rowing?
- What does the 2008-2012 rowing marketplace look like?
- What will make my organization (club, program, company) stand out?
- The Estimated Size of the U.S. Rowing Market
- Total Estimated Market Value for Individual Buyers
- Segments of the Rowing Population
- Influencers
- Marketing Channels
- Income
- Cross tablulation results on the 6 main rowing segments
- - 77% of the population are sweep rowers
- - 65% of the population are scullers
- - 40% are sweep rowers and scullers
- - 10% are coxswains
- - 25% are coaches
Gender
- - 43% of the rowing population are asters rowers (ages 27+)
- - 28% Collegiate (18-25)
- - 17% are hiMgh school/junior (13-18)
- - 55% Male
- - 44% Female
- - 21% of ALL rowers earn $100,000 or more annually
- - Among Masters rowers, over half (53.2%) earn $75,000 annually and nearly 40% of all Masters earn $100,000 or more annually.
- - 30% of ALL rowers earn $100,000 or more annually
- - The average annual Masters income is $105,200 - this is 60% higher than the U.S. national average.
- - A rowing club in the U.S. has an average of 140 participants
- - There are an estimated 4.87 coaches per club
- - A estimated 6,460 presently active coaches in the U.S.
- - A rowing club in the U.S. has an average of 159 participants
- - There are an estimated 5.7 coaches per club
- - An estimated 12,540 presently active coaches in the U.S. - a doubling of the number of coaches since 2004.